Round 1: Fleshing Out the Business Concept
- What is your business idea? What makes you want to start this particular business?
- What makes your idea unique or different?
- Identify your potential customers (target market). Who do you think will buy your product/service? What kind of people are your potential customers (age, income, lifestyle, hobbies, education, geography, etc)?
- What makes your product/service valuable to your potential customers? Why would someone pay for your product/service?
Additional Round 1 Explanations
Email the answers to all four questions in one document no greater than four pages to Mari Howe at mhowe@chathamedc.org


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